If your items were branded, it would be difficult for someone to create copycat versions of the product and sell it on Amazon. Other sellers can duplicate your listings: Generic products leave you susceptible to other sellers duplicating your product listings.
Amazon Brand Registry
Amazon Brand Registry is a global service that helps you to protect your brand’s Intellectual Property (IP). When you enrol in Brand Registry, you unlock a suite of tools that allows you to more easily manage your brand’s product listings, find and report IP violations, and prevent counterfeits.
Once you have enrolled in Brand Registry, you can register your products to your brand and gain access to A+ Content, Amazon Stores and Sponsored Brands. You will also get more control over the product information that appears in our store. Register
For Brand Registry, your brand must have
- An active registered trademark in each country where you want to enrol or
- A pending trademark application that is filed through Amazon IP Accelerator or
- A trademark that is pending registration in a subset of accepted trademark.
Note- The trademark must either be a text-based mark (word mark) or an image-based mark (design mark). Additionally, the trademark text must match with the brand name that you provide in your Brand Registry application. If your trademark is an image-based mark with words, letters or numbers, then you must upload a copy of the image exactly as it appears in your trademark record.
Enrol your brand
To enrol one or more brands in Brand Registry, click Manage and select Enrol a brand.
During the enrolment process, you will be prompted to enter the following information:
Your brand name that has an active registered trademark. We also accept brand names with a trademark that is pending registration in a subset of trademark offices.
The government-registered trademark number. If you are enrolling with a trademark that is pending registration, then you may provide the application number issued by the IP office.
A list of product categories (for example, Apparel, Sporting Goods, Electronics) in which your brand should be listed.
After you submit your application, we will verify that you are the trademark owner and contact the trademark correspondent (or attorney) listed in the trademark record. This individual will receive a code, which you will need to send us so that we can verify your identity and complete the enrolment process.
Once we have verified your identity, you will get access to the full suite of Brand Registry benefits and features.
Register products to your brand
Once you have enrolled in Brand Registry, you can register your products to your brand and gain access to A+ Content, Amazon Stores and Sponsored Brands. You will also get more control over the product information that appears in our store.
Register products
To register a product to your brand, update the product listing with the following information:
Brand name: The brand name is case sensitive and must be entered exactly as it appears in the Brand Registry application.Note: The ASIN's brand name can only be updated when the ASIN is created.
Category: Confirm that the selected category (item_type_keyword) is accurate.
Product ID: A unique UPC that is registered with GS1.org.Note: If your product does not have a UPC, you might be eligible for a GTIN exemption.
Build your brand
After you have registered your products, you can start using our exclusive set of brand-building tools, including:
A+ Content: Share your story, visually distinguish your brand, and help customers make informed shopping decisions.
Sponsored Brands: Drive awareness of your brand and product portfolio in search results.
Stores: Create an immersive storefront and introduce audiences to your brand’s story, mission and products.
Update product information
As a Rights Owner, you can more easily manage the content and photos that appear on product detail pages. Before you can update a product’s details, you must register it to your brand.
Most product details such as titles, bullet points, attributes, and keywords can be updated without contacting us. You can either use our online form to update details for a small number of products, or our Excel spreadsheet to edit details in bulk.
Certain attributes, like product type and brand name, are non-editable once a listing is live. If you want to update a non-editable attribute, you must delete the listing, wait 24 hours, and then create a new listing with the updated information.
For instructions to update product details, go to Edit listing and product information in Seller Central or Edit product details in Vendor Central.
Allow up to 24 hours for the updated information to appear on the product detail page. If your contributions do not appear after 24 hours, contact us.
How can I check the status of my application?
Login to https://brandservices.amazon.com/ with the same credentials.
View and Click on "Case Log" or
WhatsApp your query on our WhatsApp 860-298-9987
What does the status of my application mean?
Status | Description |
Approved | Your application was accepted and your brand is enrolled in Brand Registry. |
Rejected | Your application was declined and your brand is not enrolled in Brand Registry. |
Pending submission | Your application is not complete and has not been submitted. |
Pending review | Your application is under review. |
Withdrawn | Your application has been withdrawn from the enrolment process. |
Removed from Brand Registry | Your brand has been removed from Brand Registry. |
How long is the application review period?
It takes an average of 10 business days to review Brand Registry applications. In some cases, we may need additional information to verify your identity, which can extend the application review period.
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