How To Apply - Amazon Brand Registry

If you’re a brand owner selling on Amazon, protecting your brand identity and gaining better control over your listings is crucial. Amazon’s Brand Registry program is designed to help brand owners protect their registered trademarks and gain access to powerful tools that enhance the customer experience, reduce counterfeiting, and give you greater control over your listings.

In this blog, we'll walk you through how to apply for Amazon Brand Registry, what you need before applying, and how it can benefit your business.

✅ What Is Amazon Brand Registry?

Amazon Brand Registry is a free program offered by Amazon to sellers and vendors who own a registered trademark. The program offers:

• Greater control over product listings

• Access to A+ Content

• Protection from counterfeiters

• Advanced reporting tools

• Brand analytics

📋 Eligibility Requirements

Before applying, make sure you meet these basic requirements:

1. Registered Trademark:You must have an active registered trademark in the country where you wish to enroll. For India, the trademark should be registered with the Intellectual Property India (IP India) office.

2. Amazon Account:You must have an active Amazon Seller Central or Vendor Central account.

3. Brand Logo & Product Packaging:Your brand name should appear clearly on your product and packaging.

🧾 Documents Required

• Registered trademark certificate

• Images of your product and packaging showing the brand name

• Government-registered brand owner details

• Amazon seller account credentials

📝 Step-by-Step: How to Apply for Amazon Brand Registry

Step 1: Log in to Brand Registry

Visit the Amazon Brand Registry Portal and sign in with your Amazon Seller Central credentials.

Step 2: Click “Enroll a New Brand”

• Click on “Enroll a new brand”.

• Enter your brand name exactly as it appears on your trademark certificate.

Step 3: Provide Trademark Details

• Select the Trademark Office (e.g., India - Intellectual Property India).

• Enter the registration number of your trademark.

• Select the mark type (word mark or design mark/logo).

Step 4: Upload Supporting Documents

• Upload clear images of your product and packaging showing the brand name.

• Add website or social media links to help verify brand authenticity (if available).

Step 5: Verification Process

• Amazon will contact the trademark owner (via the email listed in the trademark database).

• A verification code will be sent to that email.

• You’ll need to enter that code in the Brand Registry portal to complete the process.

⏳ How Long Does It Take?

Once submitted, Amazon typically reviews and approves your application within 7 to 10 business days, provided all details are accurate and match their requirements.

🌟 Benefits of Amazon Brand Registry

• A+ Content Manager: Add enhanced images, comparison charts, and descriptions.

• Sponsored Brands Ads: Run banner ads with your logo.

• Brand Analytics: Get data on search terms, customer behavior, and more.

• Project Zero & Transparency: Tools to fight counterfeiting.

• Brand Store: Create a multi-page Amazon store for your products.

📞 Need Help with Brand Registry?

If you find the process complex or need assistance with trademark registration, document preparation, or Amazon support, our team at Haldkar Consultancy Services LLP is here to help! We offer end-to-end Amazon Brand Registry support for Indian and international sellers.

Contact us today on 6232975358 to start building your protected and professional brand presence on Amazon!