Less Spend, More Sales: Our Journey to a 3% ACOS (Advertising Cost of Sales)

krishnakant haldkar
Apr 16
2 min read

Let's Read Success Story of "Alka Enterprises" From Vadodara

Alka Enterprises, established in 1991, is a prominent display solutions provider based in Vadodara, Gujarat. The company specializes in designing, manufacturing, and installing custom signboards and display products for both indoor and outdoor use across India. Their services encompass the entire process—from conceptualization and digital printing to fabrication and final installation.

Under the leadership of Mr. Kamlesh Shah, an engineering graduate with a creative approach, Alka Enterprises has built a reputation for delivering tailor-made solutions that meet client specifications at competitive prices. Their in-house facilities include a 3x4 feet 3-axis laser cutting and engraving machine, eco-friendly eco-solvent printer with Epson print head, automatic contour plotter, acrylic bending machine, lamination machine, and bench drilling, grinding, and polishing machines.

Challenges Faced By Alka Enterprises

Selling and managing products on an online marketplace (like Amazon, Flipkart, Etsy, Meesho, etc.) can open up massive opportunities—but it also comes with a unique set of challenges. Here are the key issues faced by Alka Enterprises

Discoverability With thousands of sellers on marketplaces, standing out without ads or deep discounts is difficult.
Ad Spend vs ROI Many platforms push paid ads, but getting meaningful returns on small budgets can be hard without strategic targeting.
SEO for Listings Crafting perfect product titles, descriptions, keywords, and images is critical—but time-consuming and competitive.
Negative Reviews A few bad reviews (sometimes unfair) can seriously harm your seller rating and visibility.
Data Management Understanding sales data, customer behavior, or ad performance requires analytics tools—not always accessible to small sellers.
24/7 Expectations Buyers expect quick replies, tracking updates, and resolutions—often putting pressure on limited staff.
Dispute Resolution Handling claims and chargebacks (sometimes fraudulent) can be stressful and time-consuming.

Haldkar Consultancy Services Solved Alka Enterprises' Amazon Seller Account Issues

Haldkar Consultancy Services stepped in with a structured approach. Their team quickly identified and resolved listing discrepancies, optimized product titles and descriptions, and ensured compliance with Amazon’s policies. They also implemented a tailored advertising strategy that delivered results while keeping ad spend near 3%.

Haldkar Consultancy Services manages Alka Enterprises' Amazon seller account with an ultra-efficient advertising budget of less than 3%

By leveraging deep expertise in e-commerce strategy and marketplace optimization, Haldkar Consultancy Services has successfully helped Alka Enterprises scale its Amazon presence while maintaining lean marketing costs. With a laser-focused approach to product listing optimization, SEO-driven content, and data-backed ad targeting, they've ensured maximum visibility and conversions—without overspending.

This partnership demonstrates how small to mid-sized businesses can thrive online, proving that strategic management can outperform high-budget campaigns. Alka Enterprises has achieved measurable growth, increased customer reach, and improved ROI with an ad budget of under 3%.

Check Products - https://www.amazon.in/stores/SpotOnn/page/C965EB0A-7941-4F1C-A2C0-89A011D96CD8?lp_asin=B0BT1ZC8YB&ref_=ast_bln