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New Amazon Update From May 2025 : How To Reactivate Your Amazon Seller Account



If you're aiming to reactivate your Amazon seller account, it's crucial to understand the specific conditions that Amazon considers. Based on common practices and inferred policies, here are three key conditions that may influence the reactivation process:

✅ 1. Account Should Not Be Launched in the Current Year
Amazon may scrutinize accounts that were launched in the same year, especially if they exhibit minimal activity or performance issues. Accounts with a longer history may demonstrate a track record of compliance and customer satisfaction, which can be favorable during the reactivation process.

✅ 2. Gross Merchandise Sales (GMS) in the Last 365 Days Should Be Less Than 10,000 rs
Accounts with GMS below $10,000 in the past year might be considered lower risk, as they have had limited transactions. This could indicate that any issues leading to deactivation had a minimal impact on customers, potentially making the reactivation process more straightforward.

✅ 3. GMS in the Last 90 Days Should Be Zero
A lack of sales in the recent 90-day period suggests that the account has been inactive, which might imply that any previous issues have not recurred. This inactivity can be viewed positively, indicating that the seller has taken a step back to address concerns before resuming operations.

⏳ Reactivation Timeline
The time it takes for Amazon to review and respond to your reactivation request can vary:
  • Simple Cases: 1–3 business days(Consulting Times)
  • Moderate Cases: 3–7 business days
  • Complex Cases: 7–14 business days or more

Factors influencing this timeline include the complexity of the issues, the completeness of your POA, and Amazon's current workload.

⚠️ Important Considerations
  • Avoid Creating New Accounts: Opening a new seller account while your original account is deactivated violates Amazon's policies and can lead to permanent suspension.
  • Maintain Account Health: Regularly monitor your Account Health Dashboard to ensure compliance with Amazon's performance targets and policies.
  • Seek Professional Assistance: If you're uncertain about the reactivation process or crafting your POA, consider consulting with professionals who specialize in Amazon account reinstatement.
By adhering to these guidelines and demonstrating a commitment to Amazon's standards, you enhance your chances of successfully reactivating your seller account.

⚠️ How To Initiate

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